Any merchant offering alcohol for sale must ensure that their discounting complies with the Sale and Supply of Alcohol Act 2012 (the Act).
Discounts
Per the Act, alcohol cannot be offered for sale at a discount of 25% or more when advertised outside of a licensed premises. This means a discount up to 24.9% is the maximum allowed saving when offering alcoholic products for sale on TheMarket.
Promotions and advertising
Per the Act, any offer including promotions, content and imagery, cannot encourage excessive consumption, it must also not appeal or be attractive to minors.
In addition to your obligations per the Act, we require all merchants to ensure they are familiar with the Adevertising Standards Authority code for alcohol sale and promotion.